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JOB TYPEPermanent



Added on: September 27, 2016

Marketing Manager – Manchester Centre

About the Role

As the Marketing Manager your key responsibilities will involve:

  • Working with the senior team to plan and deliver (within budget) an effective integrated marketing strategy to Improve lead generation, opportunity creation and sales conversion
  • Establishing a content marketing strategy and executing this in order to attract and engage existing and future clients using the website, webinars, networking events, award submissions, social media, surveys, PR, , blogs, advertising etc.
  • Developing and executing integrated lead generation, nurturing and conversion strategy across multiple channels to build the sales prospect pipeline.
  • Managing virtual teams of internal colleagues and agencies to deliver multifaceted marketing campaigns.
  • Planning and implementing targeted email marketing campaigns to generate enquires, information requests and appointments for follow up by the team
  • Ensuring that prospect and client contact, engagement and interaction data is captured and managed efficiently on the CRM system
  • Identifying key target prospect segments and effectively utilising this data in campaigns
  • Managing the creation of compelling and targeted collateral, in line with core propositions and tailored to the target audience, for PR, digital media and marketing campaigns.
  • Tracking and analysing activities to continuously improve performance and demonstrate and maximise ROI
  • In addition to all the above helping us strengthen the recruitment branding service we offer to our clients
  • Taking the client spec, understanding USP’s, business analysis
  • Writing the content, pitch/tone
  • Creating the graphics /look feel
  • Working with client internal marketing functions/understanding client branding


About You

We’re looking for someone with the following;

  • Educated to degree level or equivalent, ideally in a Marketing or Business discipline
  • At least 5 years’ B2B Marketing experience – ideally (but not necessarily) in the recruitment industry
  • Ideally CIM qualified/part qualified – on a journey towards full Chartered Marketer Status (we will help you complete this journey)
  • Both classical and new media marketing experience with a good understanding of campaign management and marketing performance metrics
  • Strong verbal and written communication skills
  • MS Office proficient with excellent organisational skills
  • Experience of using/managing a CRM system. Ideally Bullhorn, but we will be happy to train the right candidate on Bullhorn if required.
  • A passion for achieving and demonstrating Marketing ROI. (We want someone who relishes the challenge of demonstrating how Marketing investment can be converted into brand awareness, a pipeline of qualified leads and ultimately new clients.)
  • A successful early career – you should be comfortable taking the initiative and confident in your ability to drive improvements.
  • An excitement and desire to shape a role that delivers a unique blend of internal marketing and marketing (recruitment brand) services to our key clients

For more information please call 0161 714 4150 and ask for Jason, or email

Click here to apply now

Please fill out your details below to put yourself forward for this role. Your details will be received via email by our recruitment consultant and treated in the strictest confidence.